FOR Cardiff: Connecting Visitors with Local History

Our work aimed to boost foot traffic to Cardiff city centre by offering engaging and enjoyable experiences for both residents and visitors. As a result we created two trails - one for adults and one for children. The Business Improvement District sought to enhance Cardiff's appeal as a destination by sharing interesting information about local landmarks. This approach helped draw more visitors to the city and provided support to local retailers and businesses.

  • Client Name:
    FOR Cardiff
  • Sectors:
    Business Improvement Districts
    Tourism
  • Use Cases:
    Virtual Assistant
    Tourism
    Heritage
  • Location:
    Cardiff Town Centre, UK
  • Press:
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  • Resource:
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Project Outcomes:

  • 100% of users found the experience enjoyable
  • Discovered that 40% of users were visiting Cardiff for the first time
  • Boosted consumer spend at key points of interest featured on the trail

Hello EA Outcomes:

“Using innovative AI technology, the Talking City Trail will give families, residents and visitors an exciting way to explore the capital while learning about its rich history.”

Carolyn Brownell,

Chief Executive (Interim)

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