September 25, 2026

How Airports Can Use AI to Improve Passenger Experience

Created by Tiernan Mines

The airport passenger experience is shaped by hundreds of small interactions.

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Finding the right terminal. Checking flight information. Navigating security. Locating a gate. Finding assistance. Understanding what to do when something changes.

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For passengers, these moments can create uncertainty. For airport teams, they generate thousands of customer service enquiries.

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AI offers airports an opportunity to improve passenger experience by providing immediate, personalised and accessible support throughout the journey.

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Making airport information easier to access

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Airports already provide enormous amounts of information through websites, apps, signs, information desks and call centres.

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The problem is not necessarily a lack of information. It is often knowing where to find the right information at the right moment. An AI passenger assistant changes this interaction.

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Instead of asking passengers to navigate a website or search through information pages, they can simply ask a question in their own words.

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  • "Where is gate 42?"
  • "How do I get from the car park to departures?"
  • "Where can I find the sensory room?"
  • "What happens if my flight is delayed?"

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Conversational AI allows passengers to interact with airport information in a way that feels much closer to talking to a member of staff.

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Supporting passengers throughout the airport journey

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A passenger's needs change as they move through the airport. Before arriving, they may need information about parking, transport, check-in or accessibility. Once inside the terminal, they may shift to wayfinding assistance, flight information, or available facilities. After security, they may want to find their gate, a restaurant, or places to shop.

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Hello Airport is a Digital Team Member designed around this contextual passenger journey. Location-specific guidance can connect passengers with information about maps, navigation, gates, facilities, services and other aspects of their immediate environment. This creates an experience that is more relevant than a generic airport information service, chatbot or digital assistant.

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Improving passenger confidence

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Passenger experience isn’t only about convenience. Airports can become stressful environments very quickly. They combine time pressure, unfamiliar surroundings, security procedures, large physical spaces and frequent changes.

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For passengers with accessibility needs, neurodiverse passengers or people experiencing anxiety, uncertainty can be particularly difficult.

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A Digital Team Member provides a discreet and accessible way to ask questions without having to find an information desk or start a public conversation. Passengers can ask questions, clarify procedures and even familiarise themselves with parts of their journey before travelling.

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The Hello Airport guide identifies this reduction in uncertainty as an important part of improving accessibility and passenger confidence.

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Giving airport teams better passenger insight

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AI can also improve passenger experience by helping airports understand what passengers actually need, with every interaction creating an opportunity to identify patterns.

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  • Are passengers struggling to find a particular area?
  • Are they repeatedly asking about security?
  • Are passengers confused about assisted travel?
  • Are there recurring questions during particular flight periods?

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Hello Airport turns passenger conversations into structured intelligence, giving airport teams visibility into confusion points, sentiment and emerging operational issues. This means AI can support a continuous improvement cycle: passengers ask questions, the airport identifies patterns and the airport can use those insights to improve the passenger experience.

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Creating a 24/7 passenger experience

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Passengers don't only need support during office hours. Flights arrive late at night. Disruptions happen at weekends. International passengers may need information outside normal operating hours and in their own language. An AI passenger assistant like Hello Airport provides an additional layer of support that is available around the clock and all-year round.

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For Atlantic City International Airport’s small customer service team, the introduction of 24/7 multilingual passenger information with Hello Airport has helped support more passengers without adding the same level of staffing requirement.

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AI as an extension of the airport team

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The most useful airport AI isn't simply a chatbot replacement for an FAQ page. It is an additional member of the passenger service ecosystem.

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By combining conversational AI, location-specific information, multilingual support, accessibility and operational data, Hello Airport helps airports make information easier to access while reducing pressure on frontline teams. The result is a passenger experience that is more responsive, more accessible and available whenever passengers need it.

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A person holding a phone with a snapshot of a conversation with a digital assistant. In the background there is signage featuring the words "Ask me a question" and a QR code.

“Hello Airport is a valuable part of how we support passengers. It helps us respond more efficiently, remain accessible, and gain deeper insights into what matters to our travellers. It’s helped us evolve how we deliver effective customer service.”

Brian Cobb,
Chief Innovation Officer,
CVG Airport
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