Glasgow Airport: Digitising Assisted Travel

We’ve developed a digital assistant for Glasgow Airport to enhance inclusivity and accessibility. This tool efficiently addresses passenger inquiries on various topics, including emergency assistance, retail, entertainment, transportation and support services. It also provides real-time flight information through an integrated API and offers additional help to those who need it.

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Interactive signage at Glasgow Airport near flight information, asking passengers to scan the QR code if they need passenger assistance.
460+
Staff Days Saved
9,900+
Passengers supported
7,800+
Questions Diverted from Customer Experience Teams
460+
Staff Days Saved
9,900+
Passengers supported
7,800+
Questions Diverted from Customer Experience Teams

Objectives:

  • Evaluate the reduction in staff time spent handling routine inquiries and support requests
  • Assess the overall improvement in passenger experience and navigation within Glasgow Airport
  • Measure the effectiveness and accessibility of interaction points designed for individuals with disabilities or impairments
  • Track the number of successful assists provided to people with reduced mobility
  • Gauge satisfaction levels among users with disabilities regarding the support and assistance received
  • Monitor the adoption rate of the virtual assistant by all passengers, including those seeking general information and support

Outcomes:

  • Reduction in queries requiring manual intervention: From Assisted Travel passengers, reducing independence on frontline staff
  • Valuable staff time savings: By automating workflows like Assisted Travel requests and instantly answering frequently asked passenger questions
  • 33.8% Increase in passenger feedback: Passengers feel more confident navigating the airport and better supported throughout their journey

Hello EA Outcomes:

“The technological advancements we’re seeing today in areas such as artificial intelligence and augmented reality could play a key role in how we improve these vital services and further enhance the customer experience.”

Ronald Leitch,

Interim Chief Operating Officer at AGS Airports

See how Hello Airport improves passenger & staff experiences

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