Objectives:
- Build awareness and connection by promoting downtown businesses, unique experiences and immersive activations during the inaugural “ 31 Days of Denton Halloween”
- Improve the downtown visitor experience by providing instant access to helpful information and answers to frequently asked questions
- Reduce staff time spent on outreach, feedback collection, customer service and marketing
- Gather valuable audience insights by asking targeted questions to inform data-driven planning and decision-making
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Outcomes:
- Improved the visitor experience by offering in-the-moment support, and helped drive collaboration and conversations between the city and community
- Increased their ability to engage with more visitors, while reducing tasks on staff during a busy time
- Captured valuable insights on visitor engagement and behaviors to improve future downtown initiatives
- Real-time feedback gathered to help improve next year's activation - for example, suggestions included adding more children's activities and photo booths
- Building on the positive feedback received around accessibility and ease of use, the tool now serves as a year-round downtown resource - promoting events, supporting local businesses, providing wayfinding assistance and more
Hello EA Outcomes:
“Denton has long been known for its artistic creativity, so our goal was to go beyond the traditional activities of the Halloween season by offering nostalgic experiences that captured the spirit of October. Having this tool in place allowed us to engage with visitors of all ages and provide an abundance of information through customized interactions. It added a storytelling element that not only helped with wayfinding but built connections with our local businesses. It’s become an extension of our team, always on and ready to help."
Dustin Sternbeck,
Chief Communications Officer, City of Denton, TX
