Coastal Risk Management

We’re enhancing flood risk communication and community engagement along the Lincolnshire Coast with our digital platform, "Hello EA." Currently deployed in locations such as Skegness and Mablethorpe, our platform provides real-time updates on flood defences and improvements, while also collecting valuable community feedback. By offering educational resources on flood risks, we’re helping residents and visitors stay informed and prepared, ultimately supporting the resilience and sustainability of the coastal area.

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  • Client Name:
    Environment Agency
  • Sectors:
    Central Government
    Environment
  • Use Cases:
    Virtual Assistant
    Flood Management
    Public Engagement
    Conservation
  • Location:
    Lincolnshire Coast, UK
  • Press:
    View Press
    View Press
  • Resource:
    View Resource
Female using phone to interact with signage on beach along the Lincolnshire Coast with Environment Agency.
£1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)
£1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)

Project Objectives:

  • Increase audience reach, without increasing costs
  • Provide insights into the coastal defences and how they safeguard the communities living behind them
  • Reduce carbon footprint for engagement activity
  • Encourage people to sign up for flood warnings
  • Direct the public to improve their home and personal flood preparedness
  • Hear from harder to reach audiences
  • Encourage people to take action and change behaviours
  • Increase data and insights available

Project Outcomes:

  • Prior to engagement, 63% of users were unaware that they could access flood warning information on GOV.UK, 81% did not know that the Lincolnshire coast was man-made, and 80% of users had not signed up for flood warnings
  • As a result, the agency can refine communication strategies to target key knowledge gaps, make more informed decisions and continually improve public communication around flood resilience
  • For “Hello Lincolnshire Coast”, these insights have contributed to saving 277.57 days of staff time

Hello EA Outcomes:

  • Reduced cost per engagement by 92%
  • Reduced carbon footprint
  • Now able to engage with the public 24/7/365
  • Increased community preparedness, engagement and reach, compared to previous years
  • Improved insight into public behaviour
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