Objectives:
- Evaluate the reduction in staff time spent handling routine enquiries and support requests
- Assess the overall improvement in passenger experience and navigation within Glasgow Airport
- Measure the effectiveness and accessibility of interaction points designed for individuals with disabilities or impairments
- Track the number of successful assists provided to people with reduced mobility
- Gauge satisfaction levels among users with disabilities regarding the support and assistance received
- Monitor the adoption rate of the virtual assistant by all passengers, including those seeking general information and support
Outcomes:
- Reduction in queries requiring manual intervention: From Assisted Travel passengers, reducing independence on frontline staff
- Valuable staff time savings: By automating workflows like Assisted Travel requests and instantly answering frequently asked passenger questions
- 33.8% Increase in passenger feedback: Passengers feel more confident navigating the airport and better supported throughout their journey
Hello EA Outcomes:
“The technological advancements we’re seeing today in areas such as artificial intelligence and augmented reality could play a key role in how we improve these vital services and further enhance the customer experience.”
Ronald Leitch,
Interim Chief Operating Officer at AGS Airports


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