Glasgow Airport: Digitising Assisted Travel

Aimed at enhancing inclusivity and accessibility, our Digital Team Members are handling Assisted Travel requests and queries to help passengers self-serve across the airport. We're also providing real-time flight information through integrated APIs and answering frequently asked questions from travellers.

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Interactive signage at Glasgow Airport near flight information, asking passengers to scan the QR code if they need passenger assistance.
250+
Staff Days Saved
9,900+
Passengers supported
7,900+
Questions Diverted from Customer Experience Teams
250+
Staff Days Saved
9,900+
Passengers supported
7,900+
Questions Diverted from Customer Experience Teams

Objectives:

  • Evaluate the reduction in staff time spent handling routine enquiries and support requests
  • Assess the overall improvement in passenger experience and navigation within Glasgow Airport
  • Measure the effectiveness and accessibility of interaction points designed for individuals with disabilities or impairments
  • Track the number of successful assists provided to people with reduced mobility
  • Gauge satisfaction levels among users with disabilities regarding the support and assistance received
  • Monitor the adoption rate of the virtual assistant by all passengers, including those seeking general information and support

Outcomes:

  • Reduction in queries requiring manual intervention: From Assisted Travel passengers, reducing independence on frontline staff
  • Valuable staff time savings: By automating workflows like Assisted Travel requests and instantly answering frequently asked passenger questions
  • 33.8% Increase in passenger feedback: Passengers feel more confident navigating the airport and better supported throughout their journey

Hello EA Outcomes:

“The technological advancements we’re seeing today in areas such as artificial intelligence and augmented reality could play a key role in how we improve these vital services and further enhance the customer experience.”

Ronald Leitch,

Interim Chief Operating Officer at AGS Airports

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