Objectives:
- Drive behavioural changes: By supporting the city's education and program rollout following the SB1383 waste legislation
- Save valuable staff time: Through the automation of FAQs, reducing the number of incoming queries to customer service teams
- Expand capacity: Providing 24/7/365 support, enabling residents to get answers to recycling questions outside of business hours
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Outcomes:
- Reducing staff pressures: With automated, around-the-clock guidance and multilingual support
- Increased participation outside of working hours: With 33% of all conversations taking place outside of the usual '9-5' business hours
- Unlocking location-specific insights: Better understanding specific challenges & needs residents are facing around the City of LA
Hello EA Outcomes:
"Professor Green offers support right when residents need it, and has helped us connect with communities that have been harder to reach. It’s now quick and easy for people to get clear answers to their waste sorting questions, helping them make everyday decisions around waste a little simpler.”
Barbara Romero,
Director and General Manager
