In Colchester
Overview
We’re providing In Colchester with an interactive persona for their consumer brand and website. The persona takes the form of a chat widget and can answer questions from visitors and residents about things to do in town – events, shopping, dining, entertainment, etc.
As the town’s Business Improvement District, In Colchester represents over 400 businesses in the town centre. They’ve enlisted our support to create a more effective interactive chat tool for the website of their consumer brand, In Colchester.
Project Goals
- Respond to FAQs in a timely manner
- Share information about things to do in town – dining, shopping, entertainment
- Make the In Colchester site a more interactive place to visit
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Conversations
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Players
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Interactions
Project Outcomes
- 111 working days saved for the In Colchester team to respond to common visitor enquiries
- Increased the average session time for visitors to the In Colchester website
