We’re working with The Peel Group, in partnership with Salford City Council, to make MediaCityUK an interactive destination where people can chat with objects and places. The deployment gives residents an opportunity to share their feedback and suggestions for the future of MediaCity, as well as giving visitors a tool where they can quickly and easily find out more information on local amenities and landmarks.

Project Goals

  • Improve visitor and resident experience and satisfaction
  • Measure community sentiment
  • Support customer service staff by automating responding to queries

Project Outcomes

  • Saved staff 20 days of time by automating visitor queries
  • Gathered insight into the behaviours of visitors and residents of MediaCity
  • Understood people’s motivations for coming to the area
  • Detailed feedback on what the public wants to see, in terms of improvements and things to do

“With creativity and technology at the core of MediaCityUK’s identity, Hello Lamp Post provides an exciting and accessible way of obtaining real-time feedback.” – Josie Cahill, MediaCityUK