As an organisation that operates on a national level, Environment Agency has previously struggled to scale public engagement while maximising localisation. We’re helping them to execute engagement strategies across the UK, customising each deployment to the challenges and goals of each specific region.
The deployments are designed to educate members of the public on environmental issues, like flooding and coastal erosion in a digestible way. We’ve activated relevant objects in impacted, high footfall areas, such as flood gates and flood defences at locations with high risk of flooding and created educational content that also delights and interests the community. So far, we’ve deployed in the South West of England in Exmouth, Bude, Truro, Dartmoor, Lower Otter and in the North East in Newcastle, with plans to launch in more locations imminently.
- Boost engagement levels without compromising on the need for location-specific messaging
- Aid the public in better understanding the environmental risks and challenges that their community faces
- Direct users in flooding hotspots to sign up to flood warnings
- Improve cost-efficiency
- Reduce Environment Agency’s carbon footprint for community engagement