Belfast, Northern Ireland

Overview

For our first deployment in Northern Ireland, we created Hello Maritime Mile to increase footfall and dwell time in Belfast’s famous Maritime Quarter. Businesses in the area needed to enhance the visitor experience with digital tools and innovations that were previously unavailable to them. Focusing on cultural placemaking, we made several landmarks interactive, like Titanic Belfast, HMS Caroline and The Big Fish, meaning visitors could discover the region’s stories in a playful, modern way. 

We worked with some fantastic regional partners for this deployment: The City of Belfast, Titanic Foundation, Tourism Northern Ireland and The University of Ulster.

Project Goals

  • Enhance Belfast’s cultural and historical landmarks to increase footfall and improve visitor sentiment
  • Obtain feedback from the community to identify areas for improvement and investment
  • Create a fun, family experience where visitors will want to spend a day out

Download the case study

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Project Outcomes

  • Provided Belfast City Council with detailed insight that they used for future city-wide planning and strategic decision-making
  • Connected local businesses in the tourist sector with new and larger audiences
  • The project was awarded ‘Best Use of Digital Technology to Improve the Visitor Experience’ at the 2019 Northern Ireland Tourism Awards
  • Diversified audience – engaged with visitors from 6 continents